![]() ![]() ![]() The reason for these things is that even the smallest adjustments to things can make people see them as “new.” The newness makes them look lucrative. Other vices and trends can die out gradually. Some clothes, food, or TV show can go popular overnight. If you heard of the term “going viral,” the basic concept of that is discussed in the book. He uses a medical epidemic to clearly illustrate this point, drawing parallels between virus transmission and rising trends. This popularity allows these behaviors to spread throughout members of society. Gladwell discusses “the tipping point,” which is the exact moment when behaviors, interests, or ideas become popular. These shows were made possible by extensive research on people. He talks about children’s shows like Blue’s Clues and Sesame Street, offering some explanations about their audience impact. These events serve as a stepping stone for some of his big arguments about society.īut before diving deep into the nitty-gritty, Gladwell also talked about other familiar moments. He described some mundane yet extraordinary phenomena, such as crime in 90s New York City and the sudden fame of a struggling writer. Gladwell writes about people through some vivid imagery. The comparison makes a lot of sense and is just one of the “eureka” moments the book offers. ![]() Gladwell goes about people’s mindset in a unique way, comparing the social change to a medical epidemic. ![]() For people who want to learn more about how culture changes over time, The Tipping Point is the perfect book. ![]()
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